How To Generate Leads: Pro Tips Inside!

Generating leads is no simple task for marketers. Ensure you enhance your lead generation tactics with the insights provided here.
Luna Qin
Reading time: 11 minutes.

laptop and phones with social media  displays for lead generation through PDF forms

In the online marketing world, getting people interested in a product or service and turning that interest into a purchase (known as lead generation) is a big challenge. A report from HubSpot says 61% of marketers find it tough.

Getting attention isn’t as easy as it used to be, and content marketers now struggle to bring in visitors to their websites. To overcome this, it’s essential to take active steps to make your online presence stronger.

While there’s no perfect recipe for success in gaining new customers, you can do things to make more people notice you online. This, in turn, helps turn curious folks into paying customers. Begin your journey to successful lead generation by trying out the practical tips we’ve listed below.

Boost your lead game with content marketing

If you’ve been around the digital marketing block, you’ve probably heard the saying, “Content is king!” Well, it’s a timeless truth, especially when it comes to lead generation. Giving due importance to your content marketing can be a game-changer. Here’s a breakdown of why and how:

  • Know your audience

    Understanding your audience is like having the special ingredient for awesome content. Dig deep into who your audience is—know their jobs, personalities, hobbies, and the issues they deal with. Customize your content to offer solutions that really matter to them. Keep an eye on what’s trending in your field, and let that influence how you plan your content. Knowing your buyer’s persona helps you create content that truly connects with your audience.

  • Craft short, powerful, and memorable content
    Whether it’s a blog post or a social media caption, make your content pop! Catch attention with catchy headlines and valuable articles.

    social media caption platoforms example

    Consider diving into video marketing, as people often prefer watching over reading. Using a robust video editor with features like trimming and converting, such as Veed, can help you create impactful videos in today’s fast-paced digital world. Discover how tools like Veed’s Video Editor, Video Trimmer, and Video Converter can enhance your video content creation. For more on creating powerful content, check out content marketing tips and explore effective video marketing strategies.

  • Show off those five-star reviews
    Positive reviews and testimonials are golden tickets to improving conversions. If you have satisfied clients, ask them for a testimonial. These reviews not only showcase your capabilities to potential leads but also contribute to refining your business for future endeavors. It’s a win-win—your prospects get a glimpse of your excellence, and your business gets valuable feedback.

    user_testimonial platoforms example

Optimize your email marketing strategy

While it might seem like email is a thing of the past, it remains a stalwart in the digital marketing realm. Despite the emergence of new-fangled applications attempting to replace it, email marketing continues to be a top-notch strategy that demands marketers’ attention. Want to nail successful lead generation? Efficiently utilize your email marketing strategy, and steer clear of those pesky spam filters! Here’s a breakdown of steps to maximize your email marketing effectiveness:

  • Craft a captivating subject line

    Grab your reader’s attention with an intriguing subject line. To avoid spam filters, steer clear of spam-triggering words, such as promises, exaggerated claims, and pressure-inducing phrases. Examples include “Don’t delete”, “Order now”, and “100%.” Also, ensure your email doesn’t inadvertently land in spam folders.

  • Include an “Unsubscribe” option

    Respect your audience’s preferences by providing an easy way to opt-out. Emails lacking an “Unsubscribe” option are more likely to be marked as spam.

  • Stick to simple fonts and layouts

    While colorful and varied fonts might be visually appealing elsewhere, simplicity is key in email marketing. Readers prefer a uniform font and straightforward layout. Additionally, excessive use of colors can trigger spam filters.

  • Maintain a pristine email list

    Inactive email addresses can clutter your list. Regularly purge inactive addresses to uphold the quality of your email list and ensure your messages reach engaged recipients.

Craft an enagaging website

Your website’s landing page is the initial encounter for visitors. Make it memorable by constructing a straightforward and engaging landing page that not only attracts but also retains your audience. Integrating a chatbot into your website is another crucial step. This not only enables real-time communication but also streamlines manual tasks, allowing your business to actively engage potential customers. Here are some additional tips for building an effective website:

  • Capture attention with a compelling headline

    Keep it specific and concise; your landing page doesn’t need to tell a whole story. Quickly convey what your business offers and how visitors can benefit from your services. The best landing pages feature short yet impactful phrases that instantly hook the audience. Take inspiration from these examples of websites with compelling headlines.

    PlatoForms Online PDF Forms Homepage

    PlatoForms gets straight to the point, clearly communicating its services to the audience.

    Air BnB Lead Generation Form page (by PlatoForms PDF form converter)

    Airbnb’s homepage adopts a minimalist and user-centric strategy, devoid of extensive marketing copy. Users are encouraged to simply input their preferences, choose a room, and click the search button. This simplicity is effective for several reasons. Firstly, it places users in control, allowing them to express their needs efficiently. The clarity of the process, emphasized by a clear call-to-action, minimizes friction in the user journey. The strategy caters to the modern user’s preference for swift interactions, making it particularly effective for mobile users. In essence, Airbnb’s homepage design prioritizes ease of use and quick access to information, enhancing the overall user experience.

    CrazyEgg Lead Generation Form (by PlatoForms PDF form converter)

    Crazy Egg’s homepage invites users to input their website for a personalized diagnosis, providing instant insights into potential issues. The platform emphasizes its credibility by showcasing the number of websites it has assisted, building trust and confidence in its services. This interactive and data-driven strategy efficiently engages users, offering a quick and effective way to understand the platform’s value.

  • Unleash your creativity

    Contrary to the saying “Don’t judge a book by its cover”, websites are all about first impressions. Craft a visually stunning and imaginative website to captivate your audience! Your web design serves as a spokesperson for your business, so let it convey the efficiency and capabilities of your brand.

Streamline lead generation with online forms

A successful lead gen strategy requires more than wishful thinking—it demands efficient lead generation forms. Your online fillable forms are the gateway to customer interaction, so ensure they are simple, easy to fill out, and user-friendly.

PlatoForms is committed to assisting lead gen companies by offering all-in-one online fillable form solutions that amplify lead generation. Its various features empower you to transform static PDF forms into interactive online forms, incorporating rich custom settings and more. Experience the appeal of beginner-friendly forms tailored for your lead generation needs.

🌟 Key Features 🌟

  • Online Web Form: Easily transform complex PDFs into user-friendly online forms, compatible across major browsers and devices. Customize effortlessly with pre-made templates and settings.

  • Online PDF Form: Retain the original design of your PDF forms while enabling easy filling out. Ideal for maintaining your company’s PDF form design.

  • Pre-filled Invitation Form: Enhance user experience by sending pre-populated form fields, saving your leads time and effort. Track form interactions, from opens to successful deliveries, ensuring a seamless data entry process.

    Discover More: How pre-filled forms can innovate your online business

Effortlessly convert your PDFs into lead generation forms and connect with your leads anytime, anywhere.

Leads collected—now what?

PlatoForms goes beyond providing lead generation forms; we offer a suite of features to enhance your firm’s lead gen strategy. For example, integrating your online forms seamlessly with various web applications, storing forms effortlessly in your preferred cloud drive or receiving instant notifications on Slack when your lead generation forms are submitted. Our add-ons and app integrations are designed to elevate the convenience of your lead generation strategy.

Discover More: Connect your PlatoForms online form with applications

Cultivate your leads

Your lead generation journey doesn’t stop here—it thrives on consistent engagement. Keep your audience captivated with relevant and educational content, ranging from how-to guides, eBooks, FAQs, Q&A sessions, memes, quotes, polls, and more. Beyond engaging content, offering free resources enhances the relationship. Keep your leads informed about your top features and generously provide them with free resources or tools. HubSpot exemplifies this strategy, offering free content marketing tips, slide shows, eBooks, and blog idea sheets indefinitely, paving the way for leads to evolve into paying customers.

A non-business approach to lead nurturing involves fostering real conversations, steering away from constant sales talk. Create a “VIP list” for your devoted clients, sending them curated newsletters periodically. Extend invitations to exclusive events, webinars, or roundtable discussions. By nurturing your leads, you not only fortify your brand but also maintain ongoing engagement with your prospects.

Enhance user engagement with vibrant CTAs

While your landing page is a lead generation hotspot, don’t overlook the potential on other pages! Ensure visitors have a straightforward way to share their contact details for news and offers. Consider adding eye-catching call-to-action (CTA) prompts to encourage seamless interaction. The aim is to simplify the process for visitors to provide their contact information—don’t hesitate to incorporate colorful CTAs within your blogs for an added visual appeal. Here are a couple of fictional examples to illustrate the use of engaging CTAs:

  • E-commerce Blog

    • Scenario: An online fashion retailer runs a blog featuring style tips and trends. To boost engagement, they strategically place a vibrant CTA at the end of each blog post, inviting readers to join their exclusive newsletter for early access to new collections and special discounts. The CTA, adorned with stylish graphics, encourages visitors to stay connected and receive personalized fashion updates.
    • Example, “Stay ahead of the fashion curve! Join our exclusive newsletter for style secrets, early access to new collections, and insider discounts. Click here to glam up your inbox with the latest trends!”
  • Tech Company Insights

    • Scenario: A tech company shares insightful blog posts about industry trends and innovations. Recognizing the value of ongoing communication, they embed dynamic CTAs within their content. These CTAs prompt readers to subscribe to their newsletter for tech insights, product updates, and invites to exclusive webinars. The enticing CTAs showcase futuristic visuals, aligning with the tech-centric theme of the blog.
    • Example: “Dive into the future of tech! Subscribe to our newsletter for cutting-edge insights, product updates, and VIP access to exclusive webinars. Click now to elevate your tech knowledge and stay ahead of the innovation wave!”

These fictional cases demonstrate how businesses can strategically use engaging CTAs to capture visitor information and foster ongoing connections.

Stay attuned to your competitors

Engaging in social media listening for your competitors proves to be a highly valuable content marketing strategy. Utilizing social media monitoring to benchmark your brand against competitors offers an effective means to assess your standing in the market. By measuring the volume of conversations surrounding both your brand and your competition, you gain insightful comparisons.

Remember, it’s not just about the quantity of discussions related to your competitors; the volume of conversations surrounding your brand is equally crucial. Potential consumers often rely on reviews when making purchase decisions. For those unfamiliar with your company, social media platforms serve as valuable tools for industry exploration. Here are some example websites that effectively employ social media listening and monitoring for competitive analysis:

  • Brandwatch provides social listening tools that allow businesses to track and analyze online conversations about their brand and competitors. The platform offers insights into sentiment analysis, market trends, and competitive benchmarking.

  • Sprout Social offers social media management and listening tools, enabling businesses to monitor conversations about their brand and competitors. The platform provides analytics and reporting features to assess performance and benchmark against industry rivals.

  • Hootsuite’s social media management platform includes listening capabilities, allowing businesses to track mentions, hashtags, and trends related to their brand and competitors. It provides comprehensive insights for competitive analysis.

Allocate resources to social media

Ever pondered the destination of your marketing budget? A considerable portion often finds its way into social media advertising. Although advertising on platforms like Facebook may escalate your cost per lead (CPL), it opens avenues for new business opportunities. In a world where people are consistently online, social media serves as a crucial channel for lead generation. Investing in lead generation strategies proves to be an excellent and worthwhile strategy for securing new leads and fostering business growth.

Simplify lead monitoring with effective online solutions

Leverage cutting-edge lead generation tools and software to swiftly accumulate contact details for potential clients, commonly referred to as “leads”. These valuable leads are often sourced from your website or other online platforms.

With lead generation tools, the process is streamlined as they automatically collect leads from various online sources. This automation eliminates the need for manual efforts, saving you time and resources. Typically, enticing incentives prompt individuals to sign up. For instance, offering a discount code can motivate them to provide their email address in exchange for the exclusive offer.

Choosing the “best” lead monitoring tool depends on your specific business needs, budget, and preferences. Here are three highly regarded options, each excelling in different aspects:

  • HubSpot is known for its all-in-one approach, offering a robust suite of marketing, sales, and customer service tools. It provides comprehensive lead tracking, CRM integration, and automation features. HubSpot’s free CRM is an excellent starting point for businesses looking for a versatile solution.

  • Salesforce is a widely-used CRM platform with extensive customization options. It excels in scalability and offers advanced lead management capabilities. Salesforce integrates seamlessly with various marketing tools, making it suitable for businesses with complex requirements and larger budgets.

  • Leadfeeder specializes in website visitor tracking, particularly beneficial for B2B businesses. It helps identify companies visiting your website, providing valuable insights for lead generation. The tool is user-friendly and integrates well with popular CRM platforms.

Consider your specific business goals, the size of your operations, and your team’s preferences when evaluating these options. Many of these tools offer free trials, allowing you to explore their features before committing to a long-term plan.

Stay informed

While evergreen content holds significance for businesses, staying abreast of the latest trends and topics is equally crucial. Users are drawn to fresh content, so ensure continuous engagement with your leads by conducting thorough and ongoing research.

Transform PDFs into Lead-Generating Online Forms with PlatoForms: Unlock the potential of your marketing PDFs by seamlessly converting them into interactive online forms with PlatoForms. Elevate your lead generation strategy by enabling clients to effortlessly fill out surveys, questionnaires, or registrations in digital format. Begin the transformation of your PDFs into dynamic online forms here today.

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