As we approach the end of 2024, it’s a great time to reflect on the relationships that have supported your business throughout the year—your clients. Showing appreciation for your clients is more than just a nice gesture; it’s a powerful tool for strengthening long-term relationships and driving business growth. When you thank your clients, you remind them that they are valued, which builds trust, loyalty, and an emotional connection to your brand.
Client appreciation can have a lasting impact on retention and future sales. According to a 2024 report, 83% of customers said they are more likely to continue doing business with companies that make an effort to express gratitude. Furthermore, businesses that actively engage in customer appreciation see an average 20% increase in client retention and a 10-15% boost in customer referrals.
With the holiday season upon us, now is the perfect time to show your clients just how much you appreciate their support. While traditional gifts like holiday baskets are always a hit, modern client appreciation goes beyond the typical. Here are some fresh, data-backed ways to thank your clients this holiday season, making sure your gesture leaves a lasting impression.
In this blog, we’ll explore ways to appreciate your clients:
Freebies/promotional giveaways
Everyone loves a freebie, especially when it’s practical! Promotional giveaways remain one of the most effective ways to make a lasting impression. According to a 2024 survey, 74% of clients feel more valued when they receive branded gifts. Consider offering something your clients can use, such as:
- Branded water bottles 💧
- Eco-friendly tote bags 👜
- Personalized calendars 📅
- Stylish hoodies or T-shirts 👕
Incorporating your brand into these items can also boost recognition and make your company memorable.
Exclusive discounts
Everyone loves a good deal, and offering exclusive discounts or vouchers is an easy way to show your clients you appreciate them. A recent study found that 60% of consumers are more likely to purchase again after receiving a personalized discount. Tailor your discount to their past purchases or send out limited-time holiday offers to show how much you care.
Popular types of discounts include:
- Seasonal sales 🎄
- Special vouchers 💳
- Free delivery 🚚
Gift cards
Gift cards are a foolproof way to let your clients pick exactly what they want, while also providing an experience. Popular options include Amazon, Starbucks, and local restaurants. For a personal touch, customize these gift cards with a message or design that aligns with your brand.
Consider these types of gift cards for 2024:
- Amazon eGift Card 🛒
- Restaurant vouchers 🍴
- Experience-Based Gift Cards 🎟️
Personalized thank you letters
Giving letters never get old—even if it’s just a simple thank you. Make sure to show your gratitude to your clients by sending them customized thank you letters. You can design your letters based on your brand or just go freestyle—after all, simple things such as handwritten thank you letters are always appreciated.
Aside from physical thank you cards, digital cards are now also a thing! Saving you time and effort, you can now purchase thank you cards on the internet. For example, Amazon’s thank you e-Cards come in handy for businesses that want to send a quick thank you to their employees. Depending on the amount, your clients can use these amazon cards to buy stuff on amazon. Aside from Amazon, here are some of the e-Card websites you can check out for your thank you e-letters:
- JibJab: Aside from the traditional electronic cards that you can pick, JibJab is focused to provide funny e-cards for a change. With the site’s video ecards and Christmas books, you can definitely send a smile to your clients’ faces with thoughts.
- Ojolie: From birthdays to Christmas cards, Ojolie provides all types of beautiful and hand-painted holiday e-Cards that you can purchase anytime for your clients. Ojolie also provides corporate e-Cards for business purposes.
- 123 Greetings: 123 Greetings offers a wide range of e-Card for different occasions. You can browse through its huge collection of thank you letters for your clients, even friends! The site includes e-Cards for various events, too.
Improved workflow process
Your clients would love nothing more than an improved and more seamless workflow process. With a more improved process in the company, their old-school manual process will be automated and more efficient than ever. To give your clients a high satisfaction rate, make sure to provide them with easy-to-fill-out and interactive online forms.
PlatoForms helps streamline your workflow by making form management fast and easy. Here’s how it works:
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Automate forms: Convert your PDFs to online forms effortlessly. No coding needed! For example, HR teams can automatically collect employee details, saving time on manual data entry.
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Conditional logic: Use custom logic to show or hide fields based on answers. Imagine a lead generation form that only asks relevant questions, keeping it short and engaging.
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Collaboration made easy: Share forms with your team instantly. No more emailing back and forth for approvals. For instance, marketing teams can get quick feedback on campaign surveys.
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Data integration: Automatically send responses to tools like CRMs or email lists. This means no more copying and pasting data—everything updates automatically.
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Progress tracking: Track form completion in real-time. If someone hasn’t finished their registration, you can follow up instantly, reducing form abandonment.
By using PlatoForms, you reduce the time spent on manual tasks, avoid mistakes, and create a smoother, faster workflow—making your team and clients happier!
Pro tip: Start making fillable PDFs online by signing up here.
Whether it’s a planned-out calendar or food from a local shop, you really want to thank your clients by letting them know you appreciate them. You go through so much with these people during your relationship and it’s important to let them know that you value them and hopefully they value you.
It’s important to remember that you know your client best and while some of these ways may not make sense for you (monetarily or logistically) it will hopefully spark some thought to lead you in the right direction.
As they say, it’s always the thought that counts, so no matter what you give your clients this holiday season, they will surely appreciate it!
Give your clients an improved process. Start making your PDF customer forms fillable online with PlatoForms.
