The online market is growing, so is the competition. Isn’t it a call to step up your game in the online business world?
According to First Site Guide, almost 70% of small to mid businesses are trying to build their presence online today. With this growing number of competitors, pressure indeed arises between online sellers, including you.
It’s the primary goal of every business to, of course, increase their sales, but increasing your sales even online is indeed challenging. There are lots of things that you need to consider. You need to consider your niche, target market, marketing materials, and many more to add. It almost feels like you got lots of things to do within the limited time you have.
Aside from those, you also need to deal with different issues such as:
- Growing number of competitors
- Technical problems
- Customer complaints
- Inflation and deflation
- SEO mastery
- Visibility problems
- Security concerns
- Lack of resources
These things and the other challenging stuff you can add significantly affect your sales. Now, the question is, is it still possible to boost your product sales online amidst these challenges that you face?
Yes! You can win this war against the rising numbers of your competitors– thanks to our online marketing experts that constantly provide us with tips and strategies.
Table of Contents
- Build your buyer’s persona
- Establish online presence through social media
- Take your content marketing strategy seriously
- Create a unique and interactive website
- Optimize your website for SEO
- Insert keywords in accordance with your niche
- Encourage product testimonials and reviews
- Create an email marketing strategy
- Use online business tools
- Explore paid ads
10 tips on how to boost your products online
Are you ready to boost your sales? Brace yourself for these 10 tips that’ll help you boost your existing and new products.
Build your buyer’s persona
A buyer’s persona is a representation of your target market. It includes everything about the people you want to buy your products— their age, gender, activities, employment, etc. Building your buyer’s persona is a crucial part of your marketing because it helps you relate to your target buyers. It helps you identify the type of content you’d create and even the promos you want to give.
To build your buyer’s persona, you can start with this question: “Who are the people that’ll benefit from what I offer?” And from there, you can come up with more questions like:
- Where do they live?
- What are their jobs?
- What are the daily challenges that they face?
- What are factors that can affect their buying behavior?
- What are their age brackets?
You can add more to these questions and even think further about what they like- their hobbies, hangout places, and more. You can also use this tool from Hubspot to quickly start building your buyer’s persona.
Establish online presence through social media
Almost all people go online for social media. According to Statista, there have been 3.6 billion people who use Social Media worldwide for the past years. It can even grow by 4.41 billion until the year 2025. Meanwhile, another report from Statista states that there were almost 80 million social buyers in the U.S for 2020. These data proved that social media is one of the best online places to promote your products. It’s a place where your buyers are.
If you’re having a hard time starting off with social media, here are some tips you can take:
- Based on your buyer’s persona, make sure that you’re on the right platform.
- Make each of your profiles presentable. (put logos, description, contact number, etc)
- Post things that give value.
- Follow the trends.
- Use niche-relevant hashtags.
- Make your posts personal as if you’re not promoting your products.
- Engage with your audience.
- Be consistent with posting.
Take your content marketing strategy seriously
Your content is the only way you can communicate to people about your business without personal interaction. In the online marketing world, your content speaks on behalf of you. Therefore you must take making content seriously.
If you’re going to release blogs or publish videos, make sure that it gives value to your target clients. Keep your content marketing simple yet powerful– take time to write the scripts, produce the videos, and research the type of content your target market would love to see.
Create a unique and interactive website
Your website serves as your store when it comes to the online market. That’s why it’s essential to grab their attention and give them exactly what they need when people visit it.
An interactive site makes users more engaged, decreases bounce rates and gives your clients a more personalized user experience while on your website.
If you hired a developer to create your website, it’s always better that you keep an eye on the progress, so you’ll see how it’ll work in the future. However, if you prefer building your website alone, you can try these interactive website builders:
Pro Tip: Web forms are essential in creating an interactive website. If you’re looking for a tool to help you build web forms, PlatoForms is something you can run into. It’ll help you make fillable PDF forms online and turn your PDF files into web forms that you can both embed on your website.
Optimize your website for SEO
Search Engine Optimization, also called SEO, refers to a strategy that most businesses use to boost their online presence. It’s all about boosting your presence in Google and other online places like social media. It’s like an overall online marketing strategy that’s essential in boosting your products online.
Here are some things you can do to help you get started:
- Conduct keyword research.
- Improve site speed and performance.
- Use long-tail keywords with high volume on your website content.
- Collaborate with other websites.
Insert keywords in accordance with your niche
Identifying niche keywords is essential for several reasons: It lets you be industry-specific, it optimizes your site, and it makes your paid ads and campaigns much easier. If you’re ready to level your search marketing efforts up, it’s suggested to consider niche keyword research.
There are free tools that you can use for this, but building up your main keywords is a must as a first step. Basic keyword research for your business lets you drive traffic to your site and later on, sales. Once finished with your business’ keyword blueprint, you can try to list them down and refine them–this helps you to specify the strength of each keyword’s volume.
It’s important to remember that your keyword list should be specific to you and your business. Keywords are only useful if they’re relevant to you. You don’t need to use every keyword suggested, but you should be familiar with them. You’ll then need to evaluate which keywords are most competitive, meaning which ones are easiest to rank for. It’s important to remember that “Competition” in keywords alone isn’t enough to conduct this kind of analysis–it must be consistent throughout your SEO strategies.
Encourage product testimonials and reviews
Nothing is more powerful than word of mouth. According to Deloitte and Touchet LLP in 2019, 75% of shoppers use reviews to find and evaluate products. Because of this, reviews play an important role in the buying process for everything–so make sure to build your brand credibility by encouraging testimonials.
Create an email marketing strategy
No, email isn’t dead–despite the popularity of Slack and Zoom.
Creating email marketing strategy will allow you to establish your brand’s engagement rate with your customers. Through email, you’ll have the ability to tell your audience of your latest product news, launches, and even promos and holiday greetings. To develop your email marketing efforts, you can start by building a quality email list–this allows you to specify your audience and at the same time, the content you’ll be sending them. Once, you can now start creating your email content, email segments, and building a consistent schedule.
Use online business tools
Choosing the right online business tools for your products is crucial–as this will determine the efficiency of your marketing strategies. For example, your online forms for your e-store should be responsive and easy to fill out–or you’ll lose the chance to gain order requests. This is why your online form tool shouldn’t just let your audience complete online PDF forms, but it must also save their time and effort.
Pro Tip: PlatoForms, an online PDF tool can help make responsive and easy to navigate online fillable PDF forms for your online business.
Explore paid ads
If you’ve decided to pursue your niche-related keywords and would like to further accelerate your SEO strategies, it can be worthwhile to try paid ads. Now that you’ve identified the best niche keyword opportunities, you can start collecting on that investment by consistently monitoring how those keywords perform on the site and in accordance with the specific business goals you set for yourself. Your niche keywords can indicate behaviors or purchasing patterns that can be used to inform paid ads, such as Facebook advertising.
Boost your product sales with PlatoForms online PDF forms
Picking the right tool is as important as picking the right partners and employees for your business— and when it comes to creating online customer forms, you can never go wrong with PlatoForms!
It helps you promote your products by making customer fillable PDF forms, survey PDF forms, and converting your business documents to fillable PDFs online. You can also generate leads by creating web forms with the help of this online PDF Tool. Try it for FREE. Sign up now.
