Want better feedback from your customers, but not sure where to start? The right form questions can turn casual responses into powerful insights that guide product improvements, enhance customer experience, and boost retention.
In a world where AI-powered personalization, real-time customer sentiment tracking, and conversational interfaces are becoming the norm, asking the right questions is more important than ever. Traditional surveys often feel tedious, but with conversational forms, the experience feels more like chatting—leading to higher completion rates and more authentic answers.
With PlatoForms, you can go beyond simple surveys—embedding them in online forms, converting them into fillable PDFs, or integrating responses directly into workflows. You can also leverage features like Conversational Forms, AI-based PDF recognition and conversion, multi-language support, and multi-channel delivery to collect feedback anywhere, in the most user-friendly way possible.
9 questions every feedback form should include
1. How often do you use our product or service?
Why it matters: Frequency tells you about engagement and adoption, and can be compared against industry benchmarks.
PlatoForms tip: Use a single-choice field with options like “Daily”, “Weekly”, “Monthly” and instantly view trends with built-in charts.
2. Which features are most valuable to you?
Why it matters: Focus resources on what customers actually use. Combine with feature usage analytics for deeper insight.
PlatoForms tip: Add multi-choice fields with conditional logic—if they choose “Other”, show a follow-up text field. In Conversational Form mode, each choice can be revealed step by step, making the interaction feel like a natural conversation.
3. How would you compare us to our competitors?
Why it matters: Competitive positioning drives marketing and development—especially in crowded 2025 markets where brand loyalty is harder to maintain.
PlatoForms tip: Add a description box for detailed answers, then export responses to PDF for team review. Conversational forms help break down long text questions into bite-sized prompts, encouraging richer feedback.
What features are we missing?
Why it matters: Prevent wasted development by letting customers guide your roadmap, especially for high-demand emerging trends like AI assistants or multi-platform integrations.
PlatoForms tip: Route “feature request” submissions directly to Slack, Trello, or Jira using integrations so product teams can act immediately.
5. Who else could benefit from our product?
Why it matters: Identifies untapped audiences and referral opportunities, and helps shape influencer or partnership campaigns.
PlatoForms tip: Enable multi-language support so respondents can answer in their preferred language. Combined with conversational mode, you can adapt tone and flow to different regions seamlessly.
6. How easy is it to use our product?
Why it matters: Ease of use impacts adoption and retention. Pair with session replay tools for deeper analysis.
PlatoForms tip: Use a 1-5 star rating scale and filter low scores in the submissions dashboard to find common usability pain points. With Conversational Forms, this question can be phrased as a quick “chat-style” rating, lowering friction.
7. How would you rate the value for the money?
Why it matters: Perceived value affects pricing strategy—crucial in times of inflation and shifting consumer priorities.
PlatoForms tip: Use a 1-10 numeric scale with conditional logic—if someone rates 6 or lower, show a follow-up text box asking why.
8. How likely are you to recommend us?
Why it matters: This is your Net Promoter Score (NPS) question and remains a gold standard in tracking growth potential.
PlatoForms tip: Create an NPS form template and embed it in post-purchase or post-service emails. A conversational flow makes the NPS question feel lighter and more engaging.
9. How can we improve to better meet your needs?
Why it matters: Gives customers a voice and builds trust, especially when you follow up visibly on their suggestions.
PlatoForms tip: Place this open-ended question last and allow users to save progress. In conversational mode, this feels like a natural closing question, encouraging honesty.
Make your website better with online forms
Adding the right forms to your site boosts engagement, captures leads, and streamlines processes. In 2025, interactive, mobile-first, and AI-optimized forms are becoming baseline expectations. PlatoForms lets you:
- Capture leads instantly with embedded forms.
- Automate processes with CRM integrations.
- Enhance UX with mobile-friendly designs.
- Increase conversions using prefilled forms.
- Adapt dynamically to device, location, and language.
- Engage users with Conversational Forms for higher completion rates and a friendlier user experience.
How to start using online forms
- Sign up for a free PlatoForms account.
- Choose a form type—existing PDF, scratch, or more. (Use Auto-detect fields from PDFs.)
- Customize fields, logic, and design.
- Publish via embed, link, or QR code.
- Collect and analyze responses in real time.
Tips for getting better feedback with PlatoForms
- Keep it focused—use 5-7 questions per form.
- Automate follow-ups with integrations.
- Visualize results with built-in charts.
- Distribute forms smartly across channels.
- Segment responses by device type or location for deeper insight.
- Try Conversational Forms to increase response rates and make the experience more human.
