Mother's Day Giveaway Ideas to Boost Engagement (2025)

EXCLUSIVE: Create your Mother’s Day giveaway in just 5 minutes! Build your winning form now →

Mother’s Day spending reached a staggering $35+ billion last year, and smart businesses are already planning how to capture their share in 2025. A strategic giveaway doesn’t just generate buzz—it transforms casual browsers into loyal customers when executed properly.

Are your competitors already planning their Mother’s Day promotions? While they’re using complicated tools and expensive agencies, you can launch a professional, high-converting giveaway campaign in minutes.

PlatoForms gives you everything needed to create stunning, mobile-responsive giveaway forms that collect entries 24/7. No coding required, no designer needed—just powerful automation and integration tools that work while you focus on your business.

Ready to outshine the competition this Mother’s Day? Explore these proven giveaway ideas:

1. Run a Mother’s Day photo contest (that actually goes viral)

Everyone loves sharing sweet photos of their moms—and a prize makes it even more exciting. With PlatoForms, you can launch a photo contest that’s fun, fast, and shareable.

Step 1: Collect photo entries

Start by collecting photo entries with a simple online form. You can either build one from scratch or convert your existing PDF. Our AI recognition feature will automatically detect form fields like photo upload, name, and email.

Step 2: Add the Picture Upload field

Add a Picture Upload field so users can easily submit their best mom photos. Include fields for name and email to follow up with winners or send thank-you messages.

Read more: Let Customers Select Images on Your Forms

Step 3: Let people vote for their favorite

Create a second form using the Picture Choice field to display submitted photos. Voters can click to choose their favorite photo, and you can limit voting by using email fields or submission rules.

Step 4: Share your forms

Once both forms are ready, share them on social media (Instagram, Facebook) or via email. You can also embed them on your website as a popup or full-page form, depending on your style.

Read more: Embed Forms With a Simple Copy-Paste URL

Step 5: Send a confirmation or award certificate

After each submission, use conditional confirmation to automatically send a confirmation email or a digital certificate. It’s an easy way to thank participants and keep them engaged.

✨ Example: “Win a spa day! Post your #BestMomEver photo and vote for your favorite here: [form link].”

2. Video contest: Celebrate moms in action

Videos are more engaging than ever, offering a unique way to showcase your brand while celebrating moms. Asking participants to submit short clips telling a story or showing appreciation for their mothers can create a deeper connection with your audience.

Best for:

• Brands selling emotional products (gifts, jewelry).

How to use PlatoForms:

• Video submission forms: Create a form that allows users to upload video entries directly. With PlatoForms’ drag-and-drop interface, you can design a customized form to include specific fields like video descriptions or why the participant loves their mom.

• Simple rules: Ask for videos under 60 seconds and for participants to say “Why I love my mom.”

• Conditional logic for personalized entries: Use PlatoForms’ conditional logic to show different questions based on the participant’s answers. This creates a more personalized experience and helps you collect valuable content.

• Follow-up Emails: Automatically send follow-up emails thanking participants, offering discounts, or inviting them to share their videos on social media.

Tech tips:

• Use PlatoForms to collect videos.
• Save files to Cloud Drive automatically.

🏆 Judging:

3. Instant win contests: Fast, fun, and exciting

Instant win contests are perfect for driving quick engagement. Participants love the thrill of finding out immediately if they’ve won—no waiting, just instant results. This urgency can skyrocket your entry rates and generate buzz in just a few days.

How it works:

• Users enter → Instantly know if they win.

Prize ideas:

• Instant prize: Everyone wins something small, like a 10% off coupon.
• Big prize: A high-value gift like a spa trip for one lucky winner.

How to use PlatoForms:

• Instant win entry forms: Use PlatoForms to create a quick entry form to collect participant info. Then, integrate with tools like Zapier or Make to automate the winner selection and response process.

• Countdowns and social proof: Add a countdown ("5 days left!") or a message like “32 winners today!” to build excitement and boost participation.

• Automated responses: Instantly send a “Congrats! You’ve won” email—or a special offer for those who didn’t win. It keeps the experience fun and helps drive more conversions.

• Integrated reporting: Track entries with PlatoForms’ reporting feature. Monitor participation rates, analyze trends, and export data for future campaign planning.

💡 Read more: Turning Your Submission Data into Stunning Charts

4. Comment-to-enter Contests: Boost quick engagement

Comment-to-enter contests are a fast and easy way to get people talking on your social media. With PlatoForms, you can turn casual commenters into official contest entrants and valuable leads.

Step 1: Create your engaging post

Start with a compelling Mother’s Day question like “What’s the best advice your mom ever gave you?” or “Share your favorite memory with your mom!” The more emotional or relatable, the better your engagement.

Step 2: Design your entry form

Create a simple form that collects essential information from commenters. Include fields for name, email, and their social media handle to verify their comment.

Step 3: Set up automation

Use PlatoForms’ integration features to automatically send follow-up emails to entrants. This can include confirmation of entry, discount codes, or notifications about future promotions.

Step 4: Monitor and engage

Track entries through PlatoForms’ reporting dashboard. Respond to comments on your post to boost visibility and encourage more participation.

Step 5: Select and announce winners

Use the submission data to randomly select winners or choose based on comment quality. Announce winners both on your social post and through automated emails.

Read more: How to Use Form Data to Build Customer Relationships

✨ Example: “Tell us what makes your mom special in the comments below! Then click the link to complete your entry for a chance to win our Mother’s Day bundle worth $200!”

5. Hashtag giveaways: Get user content and free promotion

Hashtag giveaways generate authentic content and expand your reach as participants become brand ambassadors. With PlatoForms, you can organize entries and transform social posts into valuable marketing assets.

Step 1: Create your branded hashtag

Choose a unique, brand-specific hashtag like #MomMomentsWith[YourBrand] or #[YourBrand]MothersDay. Check that it’s not already in use and is easy to remember and type.

Step 2: Build your entry form

Design a custom form that collects participants’ contact information and links to their hashtagged posts. Include a URL field for them to paste their post link.

Step 3: Set up referral tracking

Add a “How did you hear about this contest?” field with a dropdown menu or text field to track referrals. Offer bonus entries for participants who refer friends—this multiplies your reach.

Step 4: Automate content collection

Use Zapier integration to automatically save hashtagged posts to a spreadsheet or cloud folder. This creates a library of user-generated content you can repurpose with permission.

Step 5: Showcase participants’ content

Feature the best submissions on your website or social media. Use conditional logic in your form to ask for content usage permission during submission.

✨ Example: “Share your favorite mom memory with #MomsMagicMoments and [your brand]. Fill out our quick form to complete your entry and you could win our Ultimate Mother’s Day Package!”

Prize ideas for your Mother’s Day giveaway

Make your giveaway even more irresistible by offering popular prizes that moms (and gift-givers) will love. Here are some ideas:

• SPA days or beauty treatments
• Gift cards or shopping sprees
• Theater/movie tickets
• Weekend getaways
• Wine boxes or luxury hampers
• Personalized items like jewelry or custom gifts

Tip: Use PlatoForms’ payment integration features to sell gift cards or offer discounted products as part of your prizes. You can even set up an automated order form for prize redemption.

FAQs about Mother’s Day giveaways

Q: How do I pick a winner for my Mother’s Day giveaway?

A: Use PlatoForms’ submission reports or integrate with random picker tools like RandomPicker.

Q: What are the best Mother’s Day giveaway prizes?

A: SPA packages, gift cards, and personalized items (see our prize ideas).

Final thoughts: Make Mother’s Day memorable with PlatoForms

Running a giveaway for Mother’s Day doesn’t have to be complicated. By leveraging PlatoForms’ easy-to-use forms, automation, and integration features, you can create a memorable experience for your participants while boosting brand engagement and conversions. Whether you choose a photo contest, video submission, or hashtag giveaway, PlatoForms will help you streamline the process and engage your audience in a fun, interactive way.

✅ Why PlatoForms?

• Build forms in 5 minutes.
• Auto-pick winners with integration feature.
• Works with Instagram, Facebook, email.

👉 Start Now!