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Tag: B2B

The Difference Between B2B and B2C Marketing: The Complete Guide

The Difference Between B2B and B2C Marketing: The Complete Guide

If you’ve been in the marketing industry for a while, you probably have heard of B2B and B2C marketing. Some may say they’re similar, some may say they’re different–both are accurate. There are a lot of differences between B2B and B2C marketing, but the similarities are evident as well. In this article, we will go through the basics of B2B and B2C marketing, and how PlatoForms can empower both of your marketing strategies.

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