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5 Tips On How To Improve Your Email Marketing

5 Tips On How To Improve Your Email Marketing

Bombarded notifications can be overwhelming-especially in emails. You’ve probably heard of the saying, “Email is not dead” a million times-and it’s still true, especially today. Although explainer videos are closing more deals now more than ever, email is still one of the best ways to convert users to paying customers. Aside from its ability to enhance client relationships, 59% of B2B marketers say that including email in their marketing strategy is one of their most powerful effective channels of customer retention. Although email is the most preferred channel in business communication, CTR (Click-through rate) is 47% higher in B2B email campaigns than in B2C email campaigns.

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