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5 Tips On How To Improve Your Email Marketing
Bombarded notifications can be overwhelming-especially in emails. You’ve probably heard of the saying, “Email is not dead” a million times-and it’s still true, especially today. Although explainer videos are closing more deals now more than ever, email is still one of the best ways to convert users to paying customers. Aside from its ability to enhance client relationships, 59% of B2B marketers say that including email in their marketing strategy is one of their most powerful effective channels of customer retention. Although email is the most preferred channel in business communication, CTR (Click-through rate) is 47% higher in B2B email campaigns than in B2C email campaigns.
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The Difference Between B2B and B2C Marketing: The Complete Guide
If you’ve been in the marketing industry for a while, you probably have heard of B2B and B2C marketing. Some may say they’re similar, some may say they’re different–both are accurate. There are a lot of differences between B2B and B2C marketing, but the similarities are evident as well. In this article, we will go through the basics of B2B and B2C marketing, and how PlatoForms can empower both of your marketing strategies.
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