Why is Visitor journey empty or missing data?

Question

Why does Visitor journey look empty or show less information in my Insights report?

Answer

Visitor journey may be empty or show less information for one of these reasons:

• The form was published before Insights launched. Page opens are recorded for all forms, but field-level journey data is collected only from form pages published after Insights launched. Re-publish the form to begin collecting the full set of Journey data.
• The form does not yet have enough activity. The Journey band shows Journey data appears as new visitors arrive.
• The report has fewer than 100 visitors. The leak marker and worst-field identification are disabled, and a Low volume label appears instead.
• The form does not support a data-quality check. If the form does not contain the fields required for a check, that row is not shown instead of being displayed as zero. For example, duplicate-email detection requires an email field.

See Visitor journey for the completion funnel, field drop-off table, data-quality checks, and data requirements.

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